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Escapist Whitening Toothpaste

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CINNAMON, ORANGE & PEPPERMINT

Escapist is the essence of Selahatin: It represents the pursuit of a more perfect union between fantasy & reality, the ordinary and the extraordinary. It blends delicate but vivid cinnamon, a stroke of sun-kissed orange and frosty peppermint.

– I really want to change the emotional experience people have when they start and end their day. I want people to use Selahatin and forget about reality and whatever everyday stuff's going on and be taken to this magical fantasy place. That’s what Escapist is to me, says founder Kristoffer Vural.

What does it do: Selahatin whitening toothpaste combines emotion and function, with artisanally crafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional rejuvenating whitening process gentle enough for daily use.⁠⁠

How it works:

  1. Deep cleansing (Sodium Lauryl Sulphate)
  2. Exfoliating (Hydrated Silica)
  3. Polishing and light-reflecting (Hydroxypatite)
  4. Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth

Key Features: 1100 ppm fluoride | Anti-inflammatory | Contains antioxidants.

Cruelty free | Vegan | Aluminum Tube | Dermatologically tested | Vetted by The Swedish Dental Association

2.2 oz. / 65ml

  • All Ingredients: Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, aroma/[flavor], peg-12, dicalcium phosphate, glycerin, sodium fluoride, sodium saccharin, parfum/[fragrance], hydroxyapatite, limonene, synthetic fluorphlogopite, methylparaben, potassium chloride, cinnamal, eugenol, linalool, leontopodium alpinum extract, citral, tin oxide, geraniol, benzyl benzoate, cinnamyl alcohol & coumarin.