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Blue Forever Whitening Toothpaste

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CITRUS, LIME, LICORICE & PEPPERMINT

Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again.
A place where we know we’re loved and safe.
Back home.

This theme is central to Blue Forever:

A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.

It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.

– Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.

What does it do: Selahatin whitening toothpaste combines emotion and function, with artisanally crafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional rejuvenating whitening process gentle enough for daily use.⁠⁠

How it works:

  1. Deep cleansing (Sodium Lauryl Sulphate)
  2. Exfoliating (Hydrated Silica)
  3. Polishing and light-reflecting (Hydroxypatite)
  4. Enamel-bleaching (Sodium Bicarbonate)
  • Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
  • The natural amino acid Betaine moisturises and nourishes
  • Mineralising Hydroxypatite provides proactive care for sensitive teeth

Key Features: 1100 ppm fluoride | Anti-inflammatory | Contains antioxidants.

Cruelty free | Vegan | Aluminum Tube | Dermatologically tested | Vetted by The Swedish Dental Association

2.2 oz. / 65ml

  • All Ingredients: Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, limonene, dicalcium phosphate dihydrate, aroma/[flavor], citric acid, glycerin, sodium fluoride, sodium saccharin, citrus limon peel oil/[citrus limon (lemon) peel oil], hydroxyapatite, synthetic fluorphlogopite, methylparaben, citrus aurantifolia oil/[citrus aurantifolia (lime) oil], citral, potassium chloride, leontopodium alpinum extract, tin oxide.