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CITRUS, LIME, LICORICE & PEPPERMINT
Nostalgia is an ache in your heart far more potent than memory alone. It’s the place we yearn to go again. A place where we know we’re loved and safe. Back home.
This theme is central to Blue Forever:
A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.
It’s about innocence, and innocence lost. It’s about longing home, and longing away. It’s about the blue ocean, and blue memories.
– Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.
What does it do: Selahatin whitening toothpaste combines emotion and function, with artisanally crafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional rejuvenating whitening process gentle enough for daily use.
How it works:
Deep cleansing (Sodium Lauryl Sulphate)
Exfoliating (Hydrated Silica)
Polishing and light-reflecting (Hydroxypatite)
Enamel-bleaching (Sodium Bicarbonate)
Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
The natural amino acid Betaine moisturises and nourishes
Mineralising Hydroxypatite provides proactive care for sensitive teeth