Blue Forever Whitening Toothpaste
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CITRUS, LIME, LICORICE & PEPPERMINT
Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again.
A place where we know we’re loved and safe.
This theme is central to Blue Forever:
A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.
It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.
– Blue Forever is centered around one of my most revered childhood memories. I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free, says Kristoffer Vural, founder of Selahatin.
What does it do: Selahatin whitening toothpaste combines emotion and function, with artisanally crafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional rejuvenating whitening process gentle enough for daily use.
How it works:
- Deep cleansing (Sodium Lauryl Sulphate)
- Exfoliating (Hydrated Silica)
- Polishing and light-reflecting (Hydroxypatite)
- Enamel-bleaching (Sodium Bicarbonate)
- Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
- The natural amino acid Betaine moisturises and nourishes
- Mineralising Hydroxypatite provides proactive care for sensitive teeth
Key Features: 1100 ppm fluoride | Anti-inflammatory | Contains antioxidants.
Cruelty free | Vegan | Aluminum Tube | Dermatologically tested | Vetted by The Swedish Dental Association
2.2 oz. / 65ml
All Ingredients: Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, limonene, dicalcium phosphate dihydrate, aroma/[flavor], citric acid, glycerin, sodium fluoride, sodium saccharin, citrus limon peel oil/[citrus limon (lemon) peel oil], hydroxyapatite, synthetic fluorphlogopite, methylparaben, citrus aurantifolia oil/[citrus aurantifolia (lime) oil], citral, potassium chloride, leontopodium alpinum extract, tin oxide.
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