Erba Pura
This fragrance offers a vibrant, sunny aura that instantly uplifts and feels effortlessly modern. Erba Pura brings a feeling of freshness and approachable luxury, perfect for those seeking both sophistication and feel-good charm. The scent’s inviting character stays present and pleasing through the day.
Style: Fresh & Light
Projection: Moderate (Room Presence)
Wear Time: Long (6-9 hours)
Scent Orientation: Universally Wearable
Occasion Fit: Signature Wear, Professional
Season: Spring, Summer
Mood: Joyful
How It Evolves
Inspiration for When to Wear
Shines during sunny days, social brunches, or whenever you want to feel refreshingly uplifted.
Who Might Love This
Layering Suggestions
Application Tips
Top Notes
Heart Notes
Base Notes
Notes Explained
Frequently asked questions
These come from independent perfume houses that prioritize creative expression over mass-market appeal. They produce smaller quantities and often use unconventional ingredient combinations you won't find in department stores. If you're looking for something distinctive that won't be on everyone else, you're in the right place.
Smaller production runs mean higher per-unit costs. Many niche houses also use higher concentrations of fragrance oils (15-30% vs. 5-15% in typical designer colognes). You're paying for distinctiveness and quality ingredients, not advertising budgets or celebrity endorsements. The higher concentration also means you'll use less per application—better longevity per spray.
A 100ml bottle provides roughly 1,000-1,400 sprays. Because niche fragrances are more concentrated, most wearers use 2-3 sprays per application (vs. 4-6+ for designer colognes). That's 330-700 wears, or 12-24 months with regular use—daily luxury that lasts.
Yes. We offer sample vials—perfect for testing how a fragrance develops on your skin over several days. Samples let you experience the full scent evolution from opening to drydown before committing to a full bottle. Browse our sample collection. Full bottles offer better value per ml and come in original presentation packaging.